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Ignoring the fast that the third advertisement shows up with a black background on the page for some reason, all three of these advertisements utilize a consistent color scheme to sell their product. They each use the complimentary colors of blue and orange with white backgrounds to entice the customer into buying their food. The consistency in the color schemes makes it easy to instantly spot a White Castle advertisement when you see one, although having more reds and yellows would probably get more people to crave a White Castle burger when they see one. The use of orange in these images kind of has that effect, as I'm starting to get thirsty for orange juice as I continue to look at them, but that kind of gets cancelled out when I remember how white castle burgers look in real life.
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May 2018
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